Jacob Voytovich

Jacob Voytovich

Product · Strategy · UX · Marketing

Hello! I'm a Product Manager & Strategist based in the NY metro area. I'm a storyteller through data, passionate about customer advocacy and problem-solving, and focused on building meaningful, beautiful, and valuable experiences.

Most recently, I served as a Senior Product Manager at Priceline, where I led cross-channel messaging strategies that significantly enhanced user engagement and drove revenue growth. My professional journey includes impactful roles at WebMD, Gartner, Indeed & Spectrum, each contributing to my expertise in product development, marketing and management.

I hold a Certificate in Product Management from Cornell University and a dual degree in Economics and Psychology from the University of Connecticut. My skills span roadmap coordination, user & market research, UX/UI & behavioral design, and data analysis, among others.

Outside of work, I am passionate about the latest innovations in large language models, vintage tech, and behavioral sciences. I also enjoy sailing, kayaking, and being a dad.

Let's connect and explore how we can create valuable and delightful experiences together.

Skills

Great product management is about vision, empathy, and leadership. It's about understanding the delicate balance between user needs and business goals, and navigating that balance with creativity and strategic thinking. As a product manager, I strive to be the bridge between ideas and execution, always keeping the end-user at the heart of every decision.

Strategic Planning

Product Vision & Strategy

Roadmap Coordination

Roadmap Coordination

User & Market Research

User & Market Research

Product Management

Web, Mobile, SaaS & XCM Product Management

A/B Testing

A/B Testing & Iterative Development

Agile Methodologies

Agile Methodologies
(SAFe, Scrum, Kanban)

Data Analysis

Data Analysis & Business Case Development

User Experience

User Experience (UX/UI Design Thinking)

Team Leadership

Team Leadership & Cross-functional Collaboration

Behavioral Design

Choice Architecture & Behavioral Design

Data Tools

Big Query, SQL, Omniture, Google Analytics, & Tableau

Coding

HTML, CSS, Handlebars, JS & VBA

Key Projects

Next Best Action

Cross-Channel Messaging Strategy

At Priceline, orchestrated strategy for 30+ products, driving 500+ net incremental bookings per day through data-driven optimization and strategic feature launches.

Virtual Evaluations

Virtual Evaluations Platform

At Indeed, drove product strategy for an internal startup focused on asynchronous interview platforms, doubling interview video watch rate from 18% to 38%.

Mobile Savings Calculator

Mobile Savings Calculator

At Spectrum, innovated this tool which became the most successful driver of new line acquisitions, contributing to Spectrum Mobile becoming the fastest-growing mobile provider in the nation.

Opt Out Survey

Reactive Opt Out Survey

Launched new Opt-Down experience leveraging learned best practices and behavioral nudging techniques to improve user experiences while reducing unique user global Opt-Outs by 51%

Usage Report Generator

URGenT

Built a Usage Report Generation Tool which yielded a 3% increase in client retention for accounts that were supported by it over those that were not

Resume

Senior Product Manager, Marketing Messaging & Partner Solutions

Priceline, Norwalk, CT | 2022-2024

  • Orchestrated cross-channel messaging strategy for 30+ products, driving 500+ net incremental bookings per day (NIBPD)
  • Co-led the iterative development and analysis of 400+ A/B tests annually across products that generate $50 million in total net value
  • Spearheaded the implementation of a scalable, cloud-based white-label marketing platform and CRM, driving nearly $6 million in total net value

Product Manager, Indeed Incubator

Indeed, Stamford, CT | 2021-2022

  • Drove product strategy and development for Virtual Evaluations, an internal startup focused on asynchronous interview platforms
  • Crafted comprehensive product roadmap and defined OKRs, leveraging in-depth data analysis, UX research, and sales insights
  • Doubled interview video watch rate from 18% to 38% by implementing custom questions and expanding target segments

Director of Product Management, Core Services (ERP Integrations, APIs, MDM)

FourQ Systems, Westport, CT | 2020-2021

  • Strategically partnered with Fortune 100 clients to integrate B2B SaaS solutions with cloud-based and on-premise ERPs
  • Led product team in developing, testing, and launching critical core services including APIs, rules engine, and Master Data Management
  • Crafted and executed strategic product roadmaps based on in-depth analysis of customer needs and market opportunities

Product Director, Spectrum Mobile (Site Engagement, SEO)

Spectrum, Westport, CT | 2020

  • Led strategic product and marketing vision while providing thought leadership and roadmap prioritization to a team of product and creative managers responsible for SpectrumMobile.com, increasing avg. monthly traffic by 1.3M visits YoY
  • Partnered with cross-functional teams to build requirements, envision, and socialize new experiences, define KPIs and launch 100+ new features focused on user acquisition, improved user journeys and reducing buyflow friction
  • Innovated the Mobile Savings Calculator, the most successful driver of new line acquisitions directly contributing to Spectrum Mobile becoming the fastest-growing mobile provider in the nation (new line orders increased by 62% YoY)

Senior Product Manager, Technology (CMS, Personalization, Marketing Platform)

WebMD, New York, NY | 2018-2020

  • Managed CMS, ESP Migration and Marketing Platform product development in a fast-paced, Agile environment, working closely with developers and stakeholders to ensure successful product and feature releases
  • Launched next-gen Newsletter Builder (Email generation platform) meeting a tight marketing platform migration deadline
  • Oversaw the development and support of our Professional CMS (Content Management System) providing all content needs on site, app, and email (12 million active & emailable users) including the launch of Oncology Decision Point (site)
  • Championed optimizing email program (1.6 billion emails in 2018) with personalized content recommendations, send time optimization and send frequency optimization to build audience value, reduce user churn and drive user engagement

Senior Product Manager, Business Operations (Audience Development, Member Marketing, Personalization)

WebMD, New York, NY | 2017-2018

  • Conceptualized and launched new Opt-Down vs Opt-Out email & landing page strategy leveraging learned best practices and behavioral nudging techniques to improve user experiences while reducing unique user global Opt-Outs by 51%
  • Implemented ‘First Peak Free’ gating experience leading to a 91% YoY lift in new site registrations
  • Launched new customer service site using Zendesk platform

Product Manager, Digital Client Experience (B2B Email Marketing Program & Content Recommendation Logic)

Gartner, Stamford, CT | 2015-2017

  • Global management of a cutting-edge, B2B email marketing program and content recommendation engine that impacts client engagement and retention through targeted marketing of personalized content delivery (prioritizing 2 scrums teams)
  • Drove product strategy, operations, execution, communication across the business, and led market research efforts across Gartner’s digital platform teams (engagement, mobile, search, email, etc.)
  • Increased logins to website across subscriber base by 83% (0.6 to 1.1 Logins per User per Month)
  • Expanded email-driven site readership from 15% to 35% attributing to 2% lift in Client Retention

Business Analyst, Strategic Accounts (Client Engagement Modeling & Contract Pricing)

Gartner, Stamford, CT | 2013-2015

  • Partnered with various Gartner product teams around our largest strategic accounts to analyze big data, define value from user experiences, create new contracts, set global pricing, and designed other innovative reports in support of senior executives, clients and sales
  • Supported contract renewal effort to demonstrate client value through usage and testimonials which helped secure a renewal of our largest client in a multi-year contract worth nearly $34M

Custom Proposal Specialist (Conceived & Launched Global Sales Enablement Tools)

Gartner, Stamford, CT | 2011-2013

  • Acting as a product manager, I conceived, roadmapped, and successfully launched a series of sales enablement tools
  • The popularity of these tools spawned the formation of a new global service team to support the company-wide demand
  • Conceived and launched URGent (Usage Report Generator) which accounted for a net 3% increase in client retention for accounts that were supported by it over those that were not
  • Conceived and launched Resource Finder beta (Sales enablement tool that maps client needs to Gartner research and resources in a client-ready presentation) which accounted for a 14% increase in client retention for accounts that were supported by it over those that were not

Education

Interests

Large Language Models Machine Learning Behavioral Science Technology Sailing Kayaking Virtual Reality