Hello! I'm a Product Manager & Strategist based in the NY metro area. I'm a storyteller through data, passionate about customer advocacy and problem-solving, and focused on building meaningful, beautiful, and valuable experiences.

Most recently, I founded TestLoop Labs, where I help deliver digital transformation through product-led growth, iterative development, rapid experimentation and behavioral sciences. I'm also leveraging this opportunity to deepen my AI expertise through learning, explorations and launching a series of AI integrated online platforms.

Before TestLoop, I served as a Senior Product Manager at Priceline, where I led cross-channel messaging strategies that significantly enhanced user engagement and drove revenue growth. My professional journey includes impactful Product roles at WebMD, Gartner, Priceline & Spectrum, each contributing to my expertise in product development, marketing and management.

I hold a Certificate in Product Management from Cornell University and a dual degree in Economics and Psychology from the University of Connecticut. My skills span leading product teams, roadmap coordination, user & market research, UX/UI & behavioral design, and data analysis, among others.

Outside of work, I am passionate about the latest innovations in Agentic AI and large language models, vintage tech, and being a dad.

Let's connect and explore how we can create valuable and delightful experiences together.

Skills

Product Vision & Strategy

Roadmap Coordination

User & Market Research

Web, Mobile, SaaS, AI & XCM Product Management

A/B Testing & Iterative Development

Agile Methodologies (SAFe, Scrum, Kanban)

Data Analysis & Business Case Development

User Experience (UX/UI Design Thinking)

Team Leadership & Cross-functional Collaboration

Choice Architecture & Behavioral Design

Big Query, SQL, Omniture, Google Analytics, & Tableau

Python, JS, HTML, CSS, Handlebars, & VBA

Key Projects

FeasibleIQ

FeasibleIQ

FeasibleIQ.com is a web-based platform that helps product managers, entrepreneurs, and investors validate business ideas and uncover market opportunities using artificial intelligence. By analyzing vast amounts of real customer feedback and market data, FeasibleIQ delivers actionable insights on product-market fit, customer pain points, competition, and growth potential – all within minutes.

SnipChecker

SnipChecker

Launched SnipChecker.com, an advanced diff platform tailored for developers and writers, featuring robust code syntax detection, enhanced readability, and natural language processing to highlight and interpret meaningful differences.

Mobile Savings Calculator

Mobile Savings Calculator

Catalyzed a 62% YoY increase in new line orders innovating the Mobile Savings Calculator; Spectrum Mobile became the fastest-growing mobile provider in the nation.

Cross-Channel Messaging Strategy

OTA Cross-Channel Messaging Strategy

Achieved 500+ net incremental bookings per day (NIBPD) orchestrating a data-driven cross-channel messaging strategy for 30+ products, leveraging email, push notifications, SMS, app inboxes, and white-label partner channels.

Scalable White-Label

Scalable White-Label Partner Marketing Solution

Drove $6M in total net value leading the implementation of a scalable, cloud-based white-label marketing platform and CRM, integrating numerous high-profile partner brands and positioning the platform for large-scale growth.

Opt Out Survey

Reactive Opt Out Survey

Launched new Opt-Down experience leveraging learned best practices and behavioral nudging techniques to improve user experiences while reducing unique user global Opt-Outs by 51%

Usage Report Generator

URGenT

Built a Usage Report Generation Tool which yielded a 3% increase in client retention for accounts that were supported by it over those that were not

Resume

Download my resume

Founder, Product Management Consulting and Experimentations

TestLoop Labs, Stamford, CT | 2024-PRESENT

  • Founded a product management and marketing consultancy, focused on product-led growth, data-driven experimentation, A/B testing, and validated learning to drive customer acquisition, conversion, and retention.
  • Leveraging the opportunity to deepen AI expertise through learning, explorations and launching a series of AI integrated online services.

Senior Product Manager, Marketing Messaging & Partner Solutions

Priceline, Norwalk, CT | 2022-2024

  • Achieved 500+ net incremental bookings per day (NIBPD) orchestrating a data-driven cross-channel messaging strategy for 30+ products, leveraging email, push notifications, SMS, app inboxes, and white-label partner channels.
  • Generated $50M in total net value co-leading the development and analysis of 400+ A/B tests annually, enhancing user journeys, personalization, and profitability.
  • Drove $6M in total net value leading the implementation of a scalable, cloud-based white-label marketing platform and CRM, integrating numerous high-profile partner brands and positioning the platform for large-scale growth.
  • Managed a team of data analysts supporting experimentation analysis, building metrics reporting and internal client Tableau dashboards.

Director of Product Management, Core Services (ERP Integrations, APIs, MDM)

FourQ Systems, Westport, CT | 2020-2021

  • Seamlessly integrated B2B SaaS solutions with cloud-based and on-premise ERPs through strategic partnerships with Fortune 100 clients.
  • Led product team in developing, testing, and launching critical core services including APIs, rules engine, and Master Data Management, tailored to intricate invoice and payment processes of enterprise clients.
  • Drove innovation in financial management solutions by crafting and executing strategic product roadmaps based on in-depth analysis of customer needs and market opportunities.

Product Director, Spectrum Mobile (Site Engagement, SEO)

Spectrum, Stamford, CT | 2020

  • Increased average monthly traffic by 1.3M visits YoY leading the strategic product and marketing vision for SpectrumMobile.com guiding a team of managers.
  • Catalyzed a 62% YoY increase in new line orders innovating the Mobile Savings Calculator; Spectrum Mobile became the fastest-growing mobile provider in the nation.
  • Launched over 100 new features to enhance user acquisition and journeys partnering with cross-functional teams to define requirements, envision new experiences, and set KPIs, significantly reducing buyflow friction.
  • Integrated and customized Jira Align to support enterprise-wide SAFe adoption, enabling real-time visibility of product roadmaps, cross-team dependencies, and strategic portfolio alignment.

Senior Product Manager, Technology (CMS, Personalization, Marketing Platform)

WebMD, New York, NY | 2018-2020

  • Ensured successful product and feature releases managing CMS, ESP Migration, and Marketing Platform product development in a fast-paced Agile environment communicating with developers and stakeholders.
  • Led a digital transformation project and met a tight marketing platform migration deadline with the successful launch of a next-gen Newsletter Builder.
  • Catered to 12M active users overseeing the development of the Professional CMS supporting all content needs across site, app, and email.

Senior Product Manager, Business Operations (Audience Development, Member Marketing, Personalization)

WebMD, New York, NY | 2017-2018

  • Reduced global opt-outs by 51% conceptualizing and launching an Opt-Down vs. Opt-Out email and landing page strategy, utilizing best practices and behavioral nudging techniques to enhance user experiences.
  • Implemented 'First Peak Free' gating experience leading to a 91% YoY lift in new site registrations
  • Launched a customer service site on the Zendesk platform, optimizing support operations and enhancing customer satisfaction through streamlined response processes and improved engagement.

Product Manager, Digital Client Experience (B2B Email Marketing Program & Content Recommendation Logic)

Gartner, Stamford, CT | 2015-2017

  • Oversaw a cutting-edge B2B email marketing program and content recommendation engine, enhancing client engagement and retention through personalized content delivery while prioritizing two Scrum teams.
  • Drove product strategy and operations while leading market research across Gartner's digital platform teams, including engagement, mobile, search, and email.
  • Boosted website logins by 83%, increasing from 0.6 to 1.1 logins per user per month.
  • Increased email-driven site readership from 15% to 35%; 2% lift in client retention.

Business Analyst, Strategic Accounts (Client Engagement Modeling & Contract Pricing)

Gartner, Stamford, CT | 2013-2015

  • Partnered with Gartner product teams on major strategic accounts to analyze big data, define user experience value, create contracts, set global pricing, and design innovative reports for senior executives, clients, and sales.
  • Secured a multi-year renewal worth $34M for the largest client demonstrating value through usage and testimonials during contract renewal effort.

Custom Proposal Specialist (Conceived & Launched Global Sales Enablement Tools)

Gartner, Stamford, CT | 2011-2013

  • Launched a series of sales enablement tools as a product manager, driving the formation of a new global service team to meet the growing company-wide demand.
  • Increased client retention by 3% for accounts supported by URGent (Usage Report Generator), a tool independently conceived and launched to enhance client usage reporting.
  • Achieved a 14% increase in client retention conceiving and launching Resource Finder beta, a sales enablement tool that maps client needs to Gartner research for client-ready presentations.

Education

Interests

Large Language Models Machine Learning Behavioral Science Technology Sailing Kayaking Virtual Reality