Jacob
Voytovich

Today I'm a Product Manager on the Identity Product Team at TransUnion, where I launched Identity Insights as part of bringing Identity to the TruAudience Marketing Engine. On the side, I run TestLoop Labs, my independent product studio, where I build and operate my own web products, including SnipChecker and PerfectNameFinder, on the same build-test-learn loop I bring to product teams.

Outcomes first. Select a project for the full picture.

500+net incremental bookings per day

OTA Cross-Channel Messaging Strategy

Priceline · 2022–2024

Achieved 500+ net incremental bookings per day (NIBPD) orchestrating a data-driven cross-channel messaging strategy for 30+ products, leveraging email, push notifications, SMS, app inboxes, and white-label partner channels.

+62%YoY new line orders

Mobile Savings Calculator

Spectrum · 2020

Catalyzed a 62% YoY increase in new line orders innovating the Mobile Savings Calculator; Spectrum Mobile became the fastest-growing mobile provider in the nation.

$6Mtotal net value

Scalable White-Label Partner Marketing Solution

Priceline Partner Solutions · 2022–2024

Drove $6M in total net value leading the implementation of a scalable, cloud-based white-label marketing platform and CRM, integrating numerous high-profile partner brands and positioning the platform for large-scale growth.

−51%unique user global opt-outs

Reactive Opt Out Survey

WebMD · 2017–2018

Launched new Opt-Down experience leveraging learned best practices and behavioral nudging techniques to improve user experiences while reducing unique user global Opt-Outs by 51%

+3%client retention

URGenT

Gartner · 2011–2013

Built a Usage Report Generation Tool which yielded a 3% increase in client retention for accounts that were supported by it over those that were not

Independent products, TestLoop Labs

Livesnipchecker.com

SnipChecker

TestLoop Labs

Launched SnipChecker.com, a code-aware diff tool for developers and writers that detects the language, highlights additions and removals, and uses AI to explain what changed in plain English.

2.6M+names with meanings and origins

PerfectNameFinder

TestLoop Labs

Launched PerfectNameFinder.com, which helps families choose names the way they actually do: by tradition, sound, meaning and the people they want to honor, drawing on the meanings and origins of 2.6M+ names.

Great product management is about vision, empathy, and leadership. It's about understanding the delicate balance between user needs and business goals, and navigating that balance with creativity and strategic thinking. As a product manager, I strive to be the bridge between ideas and execution, always keeping the end-user at the heart of every decision.

An ode to the designers and product builders whose work shaped mine.

1. 2025–Present

   Product Manager, Identity Product Team

   TransUnion · White Plains, NY

   • Launched Identity Insights as part of bringing Identity to TransUnion's TruAudience Marketing Engine, giving a view into a customer's identity data, including data health, match performance, deduplication, identity coverage, and enrichment opportunities.
   • Enabled the pre-sales evaluation process for Identity Resolution, Identity Append, and Attribute Append solutions with Identity Insights assessments.
   • Positioned the Identity Insights UI for ongoing customer use beyond its original pre-sales assessment role.

2. 2024–Present

   Founder, Independent Product Studio

   TestLoop Labs · Stamford, CT

   • Founded a product management and marketing consultancy, focused on product-led growth, data-driven experimentation, A/B testing, and validated learning to drive customer acquisition, conversion, and retention.
   • Build and run a portfolio of web products, including SnipChecker and PerfectNameFinder, shipping and iterating through rapid build-test-learn cycles.

3. 2022–2024

   Senior Product Manager, Marketing Messaging & Partner Solutions

   Priceline · Norwalk, CT

   • Achieved 500+ net incremental bookings per day (NIBPD) orchestrating a data-driven cross-channel messaging strategy for 30+ products, leveraging email, push notifications, SMS, app inboxes, and white-label partner channels.
   • Generated $50M in total net value co-leading the development and analysis of 400+ A/B tests annually, enhancing user journeys, personalization, and profitability.
   • Drove $6M in total net value leading the implementation of a scalable, cloud-based white-label marketing platform and CRM, integrating numerous high-profile partner brands and positioning the platform for large-scale growth.
   • Managed a team of data analysts supporting experimentation analysis, building metrics reporting and internal client Tableau dashboards.

4. 2020–2021

   Director of Product Management, Core Services (ERP Integrations, APIs, MDM)

   FourQ Systems · Westport, CT

   • Seamlessly integrated B2B SaaS solutions with cloud-based and on-premise ERPs through strategic partnerships with Fortune 100 clients.
   • Led product team in developing, testing, and launching critical core services including APIs, rules engine, and Master Data Management, tailored to intricate invoice and payment processes of enterprise clients.
   • Drove innovation in financial management solutions by crafting and executing strategic product roadmaps based on in-depth analysis of customer needs and market opportunities.

5. 2020

   Product Director, Spectrum Mobile (Site Engagement, SEO)

   Spectrum · Stamford, CT

   • Increased average monthly traffic by 1.3M visits YoY leading the strategic product and marketing vision for SpectrumMobile.com guiding a team of managers.
   • Catalyzed a 62% YoY increase in new line orders innovating the Mobile Savings Calculator; Spectrum Mobile became the fastest-growing mobile provider in the nation.
   • Launched over 100 new features to enhance user acquisition and journeys partnering with cross-functional teams to define requirements, envision new experiences, and set KPIs, significantly reducing buyflow friction.
   • Integrated and customized Jira Align to support enterprise-wide SAFe adoption, enabling real-time visibility of product roadmaps, cross-team dependencies, and strategic portfolio alignment.

6. 2018–2020

   Senior Product Manager, Technology (CMS, Personalization, Marketing Platform)

   WebMD · New York, NY

   • Ensured successful product and feature releases managing CMS, ESP Migration, and Marketing Platform product development in a fast-paced Agile environment communicating with developers and stakeholders.
   • Led a digital transformation project and met a tight marketing platform migration deadline with the successful launch of a next-gen Newsletter Builder.
   • Catered to 12M active users overseeing the development of the Professional CMS supporting all content needs across site, app, and email.

7. 2017–2018

   Senior Product Manager, Business Operations (Audience Development, Member Marketing, Personalization)

   WebMD · New York, NY

   • Reduced global opt-outs by 51% conceptualizing and launching an Opt-Down vs. Opt-Out email and landing page strategy, utilizing best practices and behavioral nudging techniques to enhance user experiences.
   • Implemented 'First Peek Free' gating experience leading to a 91% YoY lift in new site registrations
   • Launched a customer service site on the Zendesk platform, optimizing support operations and enhancing customer satisfaction through streamlined response processes and improved engagement.

Let's connect and explore how we can create valuable and delightful experiences together.

[email protected]

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